Tuesday, March 2, 9:30 – 11:20 a.m.
Internet and E-mail Marketing On a Shoestring 9:30 – 10:20 a.m.
This session was made for telecom business owners wanting and needing to get with the Internet marketing program by maximizing their Web sites and Web presences on a budget. You’ll learn about organic search engine optimization, pay-per-click campaigns, e-mail marketing, quality content development and little-known resources that will boost your brand. Plus, you’ll take away some simple, impactful and focused do-it-yourself tips that can be immediately applied to any e-mail or Internet marketing strategy at little or no cost.
Speaker: Tim Basa, Vice President of Sales and Marketing, Nitel Inc.
Using Social Media in the Channel 10:30 – 11:20 a.m.
Social media, social marketing, inbound marketing – no matter what you call it, there has been a ton of attention paid to alternative methods of marketing and demand generation. Hear how channel partners are using social media in a business-to-business setting and are exponentially expanding their reach. Get step-by-step tips on how to get started with tools like Twitter, LinkedIn and blogs, and learn from actual examples of social media used in the channel.
Speaker: Heather Margolis, Founder and President, Channel Maven Consulting