Marketing was already something of a struggle for many partners. Then the pandemic came along and forced them to stay uber-focused on sales.
Coming up at Channel Partners Virtual, March 2-4, we've lined up some channel marketing experts on how to freshen up your marketing plans in 2021.
In this preview, executive editor Craig Galbraith talks with session moderator Mayka Rosales-Peterson of Telesystem and panelist Maggie Miller of Tanium. The two share advice for 2021, mistakes partners are making, and why solution providers get a bad rap for their lack of marketing skills.
The panel will also feature Amy Bailey of Telarus and Andra Hedden of Marketopia.